Privacy Policy

1. Data protection information

Thank you for your interest in our company and our services. We are pleased to inform you below about the processing of your personal data in the context of the use of our websites and the LIQUIDTOOL applications (e.g. online store, LIQUIDTOOL platform). We at LIQUIDTOOL (also: “we” or “us”) attach great importance to the protection of your data. In the following, we explain the type, scope and purpose of the collection and other processing of personal data. LIQUIDTOOL reserves the right to amend these provisions at any time in compliance with the applicable data protection regulations.

2. Responsible party

LIQUIDTOOL Systems AG

represented by the Executive Board Jonas Albergatti
Winterseistrasse 22
3415 Hasle-Rüegsau, Switzerland

Phone: +41 34 460 01 01

3. Types of data and processing purposes

We process

• Inventory and master data (e.g., names, addresses);
• Contact data (e.g. e-mail, telephone numbers);
• Content data (e.g. messages by e-mail);
• Usage data (e.g. websites visited, interest in content, access times);
• Meta/communication data (e.g. device information, IP addresses);
• Contract data (e.g. order data, purchases, professional functions);
• Payment data (e.g. bank details, invoices, payment history)

for the purpose of

• the use of our online services (including functions and content)
• the offer and further development of our offers, services and websites and LIQUIDTOOL applications;
• the initiation and processing of contracts and logistics;
• to maintain business contacts and business relationships
• to carry out application procedures;
• answering contact inquiries and communicating with you as a user;
• online marketing (e.g. analysis of user behavior) and advertising and direct marketing (e.g. sending newsletters);
• the assertion of legal claims and defense in connection with legal disputes and official proceedings
• the prevention and investigation of criminal offenses and other misconduct (e.g. conducting internal investigations, data analysis to combat fraud)
• ensuring the operation of our IT infrastructure and its security.

4. Categories of data subjects:

• Business and contractual partners;
• employees;
• applicants;
• communication partners;
• users and interested parties.

5. Legal bases:

Unless otherwise stated in detail, we process your personal data

• on the basis of your voluntary and explicit consent;
• to fulfill our services and carry out contractual measures as well as to carry out pre-contractual measures, e.g. when answering inquiries
• to fulfill our legal obligations;
• to exercise and protect our legitimate interests.

6. Data subject rights – What rights do you have as a data subject?

(1) You can revoke your consent to us at any time. As a result, we may no longer continue the data processing that was based on this consent in the future and will cease it immediately.

(2) In accordance with the applicable data protection regulations, you can at any time

• request information about your personal data processed by us;
• request the correction of incorrect or incomplete personal data stored by us;
• request the deletion of your personal data stored by us;
• request the restriction of the processing of your personal data;
• receive your personal data in a structured, commonly used and machine-readable format or request that it be transmitted to another controller
• lodge a complaint with a supervisory authority.

(3) If we process your personal data on the basis of our legitimate interests, you have the right to object to the processing of your personal data if there are reasons for this arising from your particular situation or if the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation. If you wish to exercise your right of revocation or objection, simply send an e-mail to .

7. Provision of the website, log files, e-mail dispatch

(1) In order to provide our online offering securely and efficiently, we use the services of a web host from whose servers or servers managed by it the online offering can be accessed. These services include infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

(2) Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected for security purposes and for the purpose of optimizing the website:

• Name of the retrieved file;
• Date and time of access;
• amount of data transferred;
• Message as to whether the retrieval was successful;
• IP address;
• Operating system and browser software of your computer;
• the website from which you visit our website.

(3) The data is also stored in the log files of our system. This data is not stored together with other personal data of the user. Personal user profiles can therefore not be created.

(4) Temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session. The server log files are also used for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks) or to ensure the utilization of the servers and their stability.

(5) The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, the user has no option to object.

(6) The legal basis for the temporary storage of the data is based on our legitimate interest in a functional website for the external presentation of our company.

(7) The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

(8) The web hosting services we use also include sending, receiving and storing emails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The data may also be processed for the purpose of detecting SPAM. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but not on the servers from which they are sent and received (unless an end-to-end encryption method is used). We can therefore accept no responsibility for the transmission path of e-mails between the sender and receipt on our server.

8. Data deletion and storage duration

(1) The data processed by us will be erased in accordance with the statutory provisions as soon as the consent given for processing is withdrawn or other permissions cease to apply, in particular if the purpose for processing this data no longer applies or it is no longer required for the purpose. We regularly check that the data we process is up to date and carry out any necessary deletions at least once a year.

(2) If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted to these purposes. In this case, the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or to protect the rights of another natural or legal person.

9. Disclosure of personal data to third parties

(1) If we transfer personal data to third parties as part of our processing, disclose it to third parties or grant third parties access to the data, this is done on the basis of legal permission (e.g. transfer of data to payment service providers for contract fulfillment, to delivery services or freight forwarders for the purpose of delivering goods and tracking shipments), your consent, a legal obligation incumbent on us or on the basis of our legitimate interests (e.g. when using agents or web hosts).

(2) If we commission third parties to process data, this is done on the basis of an order processing contract. If we are jointly responsible for data processing with third parties, this is done on the basis of a joint controllership agreement.

10. Transfers of personal data to third countries

If we process data in a third country, i.e. outside Switzerland and the European Union (EU) or the European Economic Area (EEA) or in the absence of an adequacy decision or in the context of the use of third-party services or disclosure or transfer of data to third parties, we will not disclose this data to third parties. transfer of data to third parties, we will only have the data processed in a third country – subject to express consent or transfer required by contract or law – if there is a recognized level of data protection, a contractual obligation through so-called standard protection clauses of the EU Commission, which, according to the decisions of the EU Commission, constitute appropriate and suitable safeguards to ensure compliance with the GDPR, if there are sufficient certifications or binding internal data protection regulations.

11. Data security

(1) We use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. You can tell whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.

(2) We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

12. Data processing in the context of customer relationships and business partners

(1) We process data of our contractual and business partners, e.g. customers and interested parties (usually inventory data such as names, addresses, payment data such as bank details, invoices, payment history, contact data such as e-mail address and telephone numbers, contract data such as subject matter of the contract) within the framework of contractual and comparable legal relationships and associated measures and within the framework of communication with the contractual partners or pre-contractually, e.g. to answer inquiries.

(2) We process this data in order to fulfill our contractual obligations or in the context of pre-contractual communication. In addition, we process the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in proper and efficient business management and in security measures to protect our contractual partners and our business operations from misuse, threats to their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities).

(3) Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations.

(4) We delete the data after the expiry of statutory warranty and retention periods and in accordance with contractual agreements.

(5) The legal basis for our data processing arises from our obligations to fulfill the contract, the authorization to process pre-contractual inquiries, our legal obligations and our legitimate interests.

13 Acceptance and processing of an order

(1) If you order goods via our online store on our website or via a telephone order as a guest or as a registered customer, we process the following mandatory information:

• the name of the company/customer;
• the customer’s address data and the delivery address;
• Surname and first name as the customer’s contact person;
• e-mail address

We also store the order number and the date and time of your order.

(2) The personal data marked as mandatory are required for the purpose of processing your order. Failure to provide this data may mean that the contract cannot be concluded.

(3) The other personal data that may be provided are voluntary and are used by us in particular for the purpose and on the basis of our legitimate interest in being able to address you more personally and/or individually or, for example, to improve the service for you by making it possible for us to contact you.

(4) In order to ensure the best possible support for our customers, we pass on the data to other companies to the extent permitted by law exclusively for the proper fulfillment of the contract and only to the extent necessary for this – for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with payment processing – and ensure that your data is only processed in accordance with our instructions. We also use the services of a payment service provider to process payments on your behalf. The information required for payment processing must be entered directly with the payment service provider and the relevant terms and conditions must be accepted separately. The delivery of the products ordered by you in the online store is carried out by a courier service, the terms of which are specified in the store.

(5) The legal basis for data processing is our obligation to fulfill the contract, which permits the processing of data to fulfill a contract or pre-contractual measures, as well as our legal obligations.

14. Customer account and user account LIQUIDTOOL platform

(1) You can optionally set up a customer account to use our LIQUIDTOOL platform in order to use certain content and services of our online offerings. The platform records, processes and stores the data of the cooling lubricant connected to the sensor. The data is transmitted to the platform via an AMQP protocol. This message contains: Authorization credentials; date and time; Brix value; temperature value, status data for the sensor and raw values for each sensor (for AI analyses). Based on this data processing, you as a customer receive information and notifications for the optimization of your cooling lubricant management. The purpose of this data collection is to optimize the handling of the cooling lubricant. All devices connected to the VPN network open up extended debugging options. The connection via a VPN network is not mandatory and is switched off by default. You can activate the VPN connection yourself.

(2) If you wish to use our platform, it is necessary for you to provide your personal data. Necessary mandatory information (name and e-mail address) is designated as a mandatory field, other information (e.g. telephone number and profile picture) is voluntary. As part of the customer account, you can create additional user accounts and enable other people to access the LIQUIDTOOL platform. In this case, the aforementioned personal data of the other users will also be processed.

(3) We process the data provided by you exclusively for the provision and processing of the associated services. The legal basis for the processing of the data is the performance of our contractual relationship.

(4) You have the option of canceling your customer account or user account or blocking users from access at any time. In this case, your data will be restricted in processing and saved exclusively for documentation purposes or deleted after expiry of any statutory retention obligations.

15 Contact requests

(1) You can contact us electronically using the e-mail addresses provided or our contact forms. A chatbot is also available to you on our websites and the LIQUIDTOOL applications. You generally contact us to initiate or prepare for a contractual relationship or to communicate in the course of performing the contractual relationship. If you make use of these contact options, the personal data you provide will be used to communicate with you.

(2) If you contact us by e-mail, we only require your e-mail address and your name for the purpose of addressing you directly. You provide us with your content data and any other personal data voluntarily. We need your data in order to be able to answer your inquiry.

(3) If you use the contact form to communicate with us, we process your first and last name and email address and, if applicable, the company name, your position and department, the postal address and telephone number in order to be able to answer your contact request as specifically and effectively as possible.

(4) No data will be passed on to third parties in this context. The data will be used exclusively for the processing of communication with you or in the context of the contractual relationship that is being established.

(5) The legal basis for the processing is our legitimate interest in responding to your inquiry and providing you with the best possible advice or the communication takes place in a pre-contractual environment or serves the purpose of communication within the framework of an existing contractual relationship.

(6) The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is the case when the respective communication with you has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified. If the data was processed for contract processing, the data will be deleted after expiry of the statutory retention obligations. If necessary, further data processing may take place for future contact if you have consented to this, e.g. with regard to information on new products or their enhancements, for invitations to events or trade fairs and for sending newsletters.

16. Newsletter subscription and newsletter tracking

(1) We send newsletters, emails and other electronic notifications with information about our products, applications and offers as well as invitations to events or trade fairs (hereinafter collectively referred to as “newsletters”) only with the consent of the recipient or legal permission within the framework of a contractual relationship. As part of the registration for the newsletter or consent to receive the newsletter, its content is specifically described and is decisive for the scope of the consent.

(2) If consent is not required, we send our newsletter on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising to existing customers. We point this out separately when the contract is concluded.

(3) To subscribe to the newsletter, it is generally sufficient for you to provide your e-mail address and your first and last name. We need your name to address you personally and politely, and the e-mail address for sending the newsletter. Alternatively, you can give your consent to receive the newsletter as part of a contact request. In this case, we will also use any other information you provide voluntarily to inform you about our products and offers.

(4) The newsletter registration takes place in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with other people’s e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored with the mailing service provider are also logged. The registration process is logged on the basis of our legitimate interests for the purpose of verifying that it has been carried out correctly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

(5) Newsletter tracking:

We use Microsoft 365 Dynamics for our newsletter tracking. You can find more information at https://privacy.microsoft.com/de-DE/data-collection-d365. Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, we can recognize whether and when an email was opened and which links in the email were accessed. The data is not assigned to a specific person and is processed anonymously. We carry out this type of data processing in order to optimize our newsletter dispatch and to adapt the content of future newsletters even better to the interests of our subscribers. Data is not passed on to third parties. We will also inform you about this when you register for the newsletter or when we obtain your consent to receive the newsletter.

(6) Possibility of revocation and objection (opt-out):

You can cancel the receipt of our newsletter at any time and without giving reasons, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter at the end of each newsletter. Alternatively, you can use one of the contact options listed above or the unsubscribe link in the email you receive from us. We will then stop sending you the newsletter immediately and remove you from the mailing list. We automatically interpret unsubscribing from the newsletter as a revocation of previously given consent.

(7) We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list solely for this purpose.

17. Cookies

Our Internet pages use so-called “cookies”. Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy

(5) Google will use this information on our behalf to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our online offering and to improve our marketing activities.

(6) Recipients of the data may be

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR)
• Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
• Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

(7) For the USA, the European Commission adopted its adequacy decision on July 10, 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider.

(8) The data sent by us and linked to cookies is automatically deleted after 6 months. The maximum lifespan of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month.

(9) You can also prevent the storage of cookies from the outset by setting your browser software accordingly, by setting your browser to block cookies from the domain “googleleadservices.com”. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by not giving your consent to the setting of the cookie or by downloading and installing the browser add-on to deactivate Google Analytics HERE.

(11) You can find more information on the terms of use of Google Analytics and on data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://policies.google.com/?hl=de.

18. Microsoft Advertising and Clarity

We work with Microsoft Clarity and Microsoft Advertising to track how visitors use and interact with our website using behavioral metrics, heatmaps and session replays to improve and market our products and services. Website usage data is collected using first and third party cookies and other tracking technologies to determine the popularity of products/services and online activity. We also use this information to optimize the website, for fraud/security purposes and for advertising. For more information on how Microsoft collects and uses your data, please refer to the Microsoft Privacy Policy

19. Google Tag Manager

Our websites use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Tag Manager can be used to manage tracking tools and website tags. This service does not use cookies and no personal data is collected. We use Google Analytics, Google Ads, Remarketing and Google Optimize via Google Tag Manager. Google Tag Manager makes it easier for us to integrate and manage our tags. For more information about Google Tag Manager, see: https://www.google.com/intl/de/tagmanager/use-policy.html

20. Google Analytics

(1) If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

(2) Google Analytics uses cookies that enable us to analyze your use of our website. The information collected by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.

(3) In Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

(4) During your visit to the website, your user behavior is recorded in the form of “events”. Events can be: Page views, first visit to the website, start of the session, web pages visited, your “click path”, interaction with the website, scrolls, clicks on external links, internal search queries, interaction with videos, file downloads, ads viewed/clicked on, language setting. Also recorded: Your approximate location (region), date and time of the visit, your IP address (in abbreviated form), technical information about your browser and the end devices you use (e.g. language setting, screen resolution), your internet provider, the referrer URL (via which website/advertising medium you came to this website).

(5) Google will use this information on our behalf to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our online offering and to improve our marketing activities.

(6) Recipients of the data may be

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR)

• Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

• Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

(7) For the USA, the European Commission adopted its adequacy decision on July 10, 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider.

(8) The data sent by us and linked to cookies is automatically deleted after 6 months. The maximum lifespan of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month.

(9) You can revoke your consent at any time with effect for the future by accessing the cookie settings [CLICK HERE TO SET THE CONSENT TOOL SETTINGS] and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until revocation remains unaffected.

(10) You can also prevent the storage of cookies from the outset by setting your browser software accordingly, by setting your browser to block cookies from the domain “googleleadservices.com”. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by not giving your consent to the setting of the cookie or by downloading and installing the browser add-on to deactivate Google Analytics HERE.

(11) You can find more information on the terms of use of Google Analytics and on data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://policies.google.com/?hl=de.

21. Other Google services

(1) Google Ads Conversion: Our websites and LIQUIDTOOL applications use Google Conversion Tracking on the basis of your consent. If you have reached one of our websites via an advertisement placed by Google, Google Ads will set a cookie on your computer. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the website of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

(2) Google Optimize: Based on your consent, we use the Google Optimize service for so-called A/B and multi-variant tests in order to improve the usability and design of our websites. New functions and content are displayed to some of our users and the change in usage is statistically evaluated.

(3) Google Remarketing: We use the Google Remarketing application on the basis of your consent. This is a procedure to be able to address you again as a user. Through this application, our advertisements can be displayed to you when you continue to use the Internet after visiting our websites. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behavior when you visit various websites. In this way, Google can determine your previous visit to our websites. According to its own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing. If you do not wish to participate in remarketing, you can refuse the setting of a cookie required for this.

22. Presence in Social networks

(1) We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us. We link to our online presence within social networks in our online offering.

(2) To our knowledge, the providers of social networks also process user data outside the European Union and process it for market research and advertising purposes. For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations of the social network providers.

(3) In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users’ data and can take appropriate measures and provide information directly.

(4) LIQUIDTOOL is active in various social networks. The data protection provisions and further information (e.g. opt-out options, information on processors, standard contractual clauses) of the platform providers can be found below on the linked pages or further links on the website or in the privacy policy of the respective provider:

Linkedin:

Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland;

Website and privacy policy:

https://www.linkedin.com; https://www.linkedin.com/legal/privacy-policy

Instagram:

Service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA;

Website & privacy policy:

https://www.instagram.com; https://instagram.com/about/legal/privacy

Facebook:

Relevant service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland,

Website & privacy policy:

https://www.facebook.com; https://www.facebook.com/about/privacy

Privacy Policy: https://www.facebook.com/about/privacy;

Settings for advertisements: https://www.facebook.com/settings?tab=ads;

Agreement on joint processing of personal data on Facebook pages:

https://www.facebook.com/legal/terms/page_controller_addendum,

Data protection information for Facebook pages:

https://www.facebook.com/legal/terms/information_about_page_insights_data.

YouTube:

Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Website & privacy policy:

www.youtube.com; https://policies.google.com/privacy

Privacy policy: https://policies.google.com/privacy

Opt-out: https://adssettings.google.com/authenticated

TikTok:

Service provider: TikTok (TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland)

Website & privacy policy: TikTok’s privacy policy at

https://www.tiktok.com/legal/privacy-policy-eea?lang=de

Contact TikTok Data Protection Officer via the online contact form provided by TikTok at https://www.tiktok.com/legal/report/DPO.

Further information on data processing and how to contact us at

https://support.tiktok.com/de

https://support.tiktok.com/de/account-and-privacy/account-informationn

https://support.tiktok.com/de/account-and-privacy/account-privacy-settings

23. Facebook Custom Audience (Facebook Pixel)

(1) Our websites and LIQUIDTOOL applications use Facebook’s visitor action pixel to measure conversions. Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

(2) We process your data with the help of Facebook Pixel for the purpose of optimizing our website and for marketing purposes on the basis of your consent.

(3) The specific storage period of the processed data cannot be influenced by us, but is determined by Facebook, Inc. Further information can be found in the privacy policy for Facebook Pixel: https://www.facebook.com/privacy/explanation.

(4) The data collected is anonymous for us as the operator of these websites and LIQUIDTOOL applications; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator.

(5) You can find further information on protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/. You can also deactivate the remarketing function “Custom Audiences” in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: https://www.youronlinechoices.com/de/praferenzmanagement/.

24. HubSpot

We use Hubspot on this website. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereinafter Hubspot CRM).

Hubspot CRM enables us, among other things, to manage existing and potential customers and customer contacts. With the help of Hubspot CRM, we are able to record, sort and analyze customer interactions via email, social media or telephone across various channels. The personal data collected in this way can be evaluated and used for communication with the potential customer or for marketing measures (e.g. newsletter mailings). With Hubspot CRM, we are also able to record and analyze the user behavior of our contacts on our website.

The use of Hubspot CRM is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Details can be found in Hubspot’s privacy policy: https://legal.hubspot.com/de/privacy-policy.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000TN8pAAG&status=Active